Persuasion in the Media Age 3th edition
ISBN:157766826X
ISBN13:9781577668268
Publisher:Waveland Press
Author:Timothy A. Borchers
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Persuasion in the Media Age Description
Persuasion in the Media Age 3 Edition A contemporary approach to persuasion that emphasizes the influence that media has had on persuasive practices. While drawing heavily from rhetorical theories as a foundation for the book, essential social science behavioral theories are used liberally to complement the discussion.
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